Some of our “favourite” vintage menopause advertising from the 1940’s, 50’s, 60’s and 70’s… oh please! See below.
Hmmmm… Who wouldn’t give their doctor ‘that’ look?
Notice this ad isn’t even talking to women – but her doctor, as most menopause treatments were prescription only. Who wouldn’t have “severe emotional upset”? But, that’s how they did it back in the Fifties, when menopause was treated the same way as schizophrenia – with psychiatric tranquilising drugs.
Poor Mabel… She’s unstable.
You see, she “just can’t help being exasperating…”
Maybe, just maybe, the problem isn’t Mabel but the copywriter and/or the photographer?
Just as well there’s a “solution”… that also just happens to be a tranquilizer. Maybe in the 1950’s Menopause should have been called Zombiepause.
Nothing like a bennie upper to get you back on your feet – and back in the kitchen!
Because heaven forbid Menopause interferes with the housework! You know, “the purpose, the fun, the zest for living”… and ironing shirts. But with a “dramatic mood effect” you can once again have “the ability to think and work”. Phew. The ironing will get done!
Really! What were they thinking? Well, it was 1952.
but this time with (drumroll please…) Electric Shock Treatments! (Seriously, we are not making this up!)
Because nothing – nothing – “restores the savor and zest of life” (and a big smile for the camera) of a drug “administered in conjunction with such fundamental measures as electric shock and estrogenic therapy”
… okay then.
Torture! Fear! Terror! Misery! Be afraid!
…. Yes, be very, very afraid of vintage menopause ads… and another picture of a woman looking terrified (and terrifying) at “the change of life”.
Her family was bewildered…
She’s portrayed as depressed, jittery, gaining weight, and ‘can’t go on’… her husband is described as “sympathetic”. And out of his depth.
Ohhh… poor, poor husband!
In the menopause… transition without tears
Nothing quite as aspirational as a menopausal women holding it together… without falling apart and bursting into tears when you’re the ‘hostess with the mostess’, handing out the hors d’oeuvres.
Husbands, too, like …
Thank goodness dear hubby can come home after a busy day after taking the “stings and barbs of business life” to a “pleasant wife”. Then take the boat out.
When Women outlive their ovaries?
Ironically, this ad appeared in the Journal of the American Medical Association in 1975, the very same year designated by the United Nations as International Women’s Year. The standout line “This wasn’t a ‘change’, it was a catastrophe”. No the catastrophe is this ad!
He is suffering from estrogen deficiency.
Funny how nothing has changed… it’s never ‘his’ fault. Just the cranky menopausal woman out to ruin everybody’s day… and again, what’s with THAT face???
She doesn’t know if she’s coming or going.
The blame game continues. Playing on woman’s insecurities at a time when she is pretty vulnerable and bewildered as her body starts behaving in ways she doesn’t understand. The changes are seen as a betrayal, not a natural process and transition.
Why was I born a Woman?
Because you are LUCKY! Just unlucky you were born at a time when the medical profession decided to ‘own’ menopause as a disease, and society decided to treat it as something not to be talked about. We just wish you had the choices, information and attitude of celebration we enjoy today.